Leveraging Social Media across the Insurance Lifecycle

Free content from Capgemini Financial Services

Social media adoption rates have increased exponentially over the past few years. Platforms such as Facebook and Twitter now boast millions of active users who exchange information and feedback about all kinds of products and services, including insurance. In the drive to attract new customers without losing existing ones, insurers should embrace social media as a useful resource which can provide buyer behaviors, information and competitive advantage.

Sign up to download Leveraging Social Media across the Insurance Lifecycle

When you register to become a member, you gain access to white papers and the ability to reach out to companies directly. As part of your membership, we’ll keep you up-to-date on current news, research and analysis with our Business Chatter Weekly e-Newsletter.