Leveraging Social Media across the Insurance Lifecycle
Publisher: Capgemini Financial Services
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Social media adoption rates have increased exponentially over the past few years. Platforms such as Facebook and Twitter now boast millions of active users who exchange information and feedback about all kinds of products and services, including insurance. In the drive to attract new customers without losing existing ones, insurers should embrace social media as a useful resource which can provide buyer behaviors, information and competitive advantage.
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