Lead Nuturing

Lead Nuturing

Lead nurturing is a combination of marketing automation, lead scoring and some of the “secret sauce” we’ve built into incommand. Communicating consistent and meaningful touches with viable prospects who are not at the buying stage yet. Since only 25% of leads are ready to be sent to sales (we call this “Sales Qualified”), the other leads need to be kept back and nurtured until they are ready to move on.