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Improving the customer experience is vitally important to building business in a modern, digital world. This white paper from analyst firm Strategy Meets Action (SMA) presents the firm's research and recommendations on achieving the Ultimate 360⁰ Insurance Experience for staff and customers, and emphasizes the importance of a complete, real-time customer view and a unified sales, marketing and core processing platform for smarter, more meaningful customer interactions. Read to learn about: - the 5 business capabilities required for the ultimate 360⁰ insurance experience - the 7 essential technology components supporting the ultimate 360⁰ insurance experience