TL_2.1.18

A key to a winning strategy is to effectively communicate your message, which begins with your communication of the message to sales and distribution, and by providing them with the tools to communicate your message to customers:

• Sales tool strategy and development
• Develop selling collateral (app notes, etc.)
• Key account targeting and definition
• Easy sales force access to key information
• Develop sales training materials and programs
• Distill highly technical advantages into easily understood and retained key selling points

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