CUNA Mutual Group to Automate Selling and Processing of Annuity Products with iPipeline's AFFIRM for Annuities Platform

Press Release from iPipeline

Exton, PA, August 23, 2017
iPipeline® – a leading provider of cloud-based software solutions for the life insurance industry – announced today that CUNA Mutual Group, the leading provider of lending, insurance and wealth management products for credit unions, has selected iPipeline’s AFFIRM® for Annuities platform to extend the digital buying, selling and processing journey for advisors and their consumers. AFFIRM for Annuities, an order-entry solution used by advisors, supports customized workflows and enables suitability reviews to ensure FINRA, SEC and state compliance.

“CUNA Mutual Group’s decision to select our AFFIRM platform for the buying, selling and processing of annuities coincides with successful deployments of the solution for some of the nation’s most renowned financial institutions. We have invested years into building out the capabilities of the AFFIRM platform, and the increasing volume of advisor orders being processed today is the fruit of our labor,” said Tim Wallace, CEO, iPipeline. “Advisors and consumers alike have high expectations for an easy and fast digital experience. AFFIRM fulfills this need while supporting all of the workflows and suitability reviews required by financial institutions to ensure the necessary levels of compliance. We are committed to the success of CUNA Mutual Group’s AFFIRM launch and to the support of their partnering financial institutions.”

“Hardworking Americans are looking for investment products that are simple and easy to understand. Technology is a critical part of strengthening the investment experience between advisors and their clients,” said Bob Buckingham, Vice President, Annuities, CUNA Mutual Group. “The collaboration with iPipeline will help us automate the buying and selling process with our leading annuity products giving advisors more time to focus on guiding and serving their clients rather than transaction orders.”

CUNA Mutual Group’s new process is scheduled to be available this fall and will include MEMBERS ®  Horizon – a new variable annuity – launched in early-August.

“With the accelerated pace of today’s investment environment, our ability to introduce new, innovative annuity products quickly into the market is critical to our advisor community. This new process is an important part of meeting the needs of our customers,” adds Buckingham.

About CUNA Mutual Group

CUNA Mutual Group helps people plan, protect and invest for their future – regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance and investment partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services. Additional information about the company can be found at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.

About iPipeline

iPipeline is a leading provider of cloud-based software solutions for the life insurance industry. Through our SaaS solutions, we accelerate and simplify insurance sales, compliance, operations and support. We provide process automation and seamless integration between every participant in the life insurance industry including carriers, agents (such as financial advisors and independent insurance agents), distributors (such as banks, broker-dealers and general agencies) and consumers. Our innovative solutions enable automated processing for pre-sales, point-of-sale execution of applications, post-sale support, reporting, consumer delivery and agency management.

iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating more than 120 carriers, 875 distributors and financial institutions, and their producers and licensed advisors in a cloud-based environment. Headquartered in Exton, Pennsylvania, iPipeline has locations in Cheltenham (UK), Fort Lauderdale, Huntersville, Philadelphia, Salt Lake City, and Vancouver. Visit

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