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The financial crisis is indeed a “once in a half century event”, but one she suggests it happened four times before over the last 200+ years. Each technology-based revolution had its unique dynamics, but the historical view provides insight for insurers as they embrace this disruption, use new technologies like SOA, SaaS, social media, and mobile internet computing to plan their future. New technologies and innovations advocated by entrepreneurs and leading companies are the force that creates and sustains long-term economic growth, even as this same powerful force creates a new competitive landscape and destroys the value of established companies if they do not re-shape their companies.