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The confluence of these factors has brought the industry to a tipping point … a tipping point with a new business reality. A new reality recognizing that sustainable profitability and growth can only be achieved through transformation of companies business models. This economic upheaval highlights the criticality of transformation and innovation because too much has changed and more of the same is not working. We see these difficult and volatile conditions wipe out some organizations while others are prospering. Why? Because those prospering understand that the old business models are not working and transforming their organizations with new competitive business models is the only option to grow and succeed. New leaders are breaking from old sources of competitive advantage and leaping ahead by leveraging new competitive forces. Consider the “dot com bust” of the early 90’s and the leaders from that period today … Google, EBay, Amazon, Esurance, and Progressive.