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Remember as children how blocks, Lincoln Logs, Erector Sets, and LEGO®, unleashed our creativity and imagination? Wouldn’t it be great to unleash that creativity to construct a new organization which can unlock the potential for a new and better future? We can! By understanding the new set of strategic building blocks and how they can enable innovation, we can encourage organizations to explore, create and define transformative organizational capabilities. Developing new business models, capabilities, processes and network relationships to address issues in new ways and create new opportunities starts with innovation. Results from engaging creativity and imagination are significant operational effectiveness and financial value. Why does the insurance industry need to change? What are these strategic building blocks and how will they provide a foundation for innovation, future readiness, support core business areas, and enable organizational agility in the financial services industry?