The Competitive Value of Exceeding the Expectations of Your Customers

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As the insurance industry becomes increasingly competitive, the winners will be the carriers that exceed their customers’ expectations. What’s at stake is your ability to effectively attract and retain agents and policyholders. The first step in exceeding the expectations of your customers is to understand what they want. While each person may have a unique list of desires, there is one overriding expectation that agents and policyholders share. They both want mobile access to all of the information they need—whenever they need it.