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Customer Relationship Management relies on the ability to make the most of every sales opportunity; and this depends on the insight users receive from the CRM app’s reporting module.
Unfortunately, these modules are often not up to the task. Hidden opportunities are missed on ‘standard’ reports. Time-sensitive decisions don’t happen due to slow-running reports. And
customer satisfaction takes a hit because the CRM reports don’t give a complete picture of the products and services provided.
DataSelf’s BI-based Reporting for CRM removes the ‘fog of uncertainty’ that hovers over the CRM reporting solution. BI-based Reporting addresses the twin needs of timeliness and clarity that are the lifeblood of the sales and service departments:
1. Timeliness. The quality of customer relationships – in both sales and service – depends wholly on the responses to clients’ needs. BI-based Reporting leverages the latest technologies to simplify report production and reveal timely calls-to-action.
2. Clarity. CRM is a distinctly forward-looking application; success with it depends wholly on the ability to accurately predict the future and strategize accordingly.
BI-based Reporting for CRM uses a unique combination of data warehousing and BI tools to provide the insight a business requires. Unlike standard CRM reports that show only the past; BI-based reports show what businesses can do – and should do – in the future.