Digital Go-to-Market Strategies for Start-ups

Free content from OneShield Software

Function vs. Speed: How Insurance Startups Can Have Both in a Digital Platform While the pandemic has thrown hurdles in the path of small business owners, we can expect this sector to continue growing over the long term – creating an opportunity for small commercial insurance startups. An insurance startup’s approach to the implementation of its technology platform could determine how well it’s able to take advantage of these opportunities. Finding the middle ground yields speed to market that startups need, without sacrificing functionality that enables sustainable growth.

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